Wednesday, February 11, 2015

Sandwich the Facts in a Story

One of my mentors once said,  "You can't be too long... you can only be too boring."

Seasoned business networkers know that the time in front of their business networking group is golden. That's why they want to make their presentations upbeat, informative, and entertaining.

Yes, I said entertaining. 

Learning to entertain while giving a speech is as easy as telling a story.

John Montagu, 4th Earl of Sandwich, was a British statesman in 1748 who liked to eat while gambling. The problem was that his sloppy habits caused chaos with the playing cards. 

So, he came up with a unique way to eat beef by putting it between two slices of bread, which would allow him to eat with one hand and play cards with the other. I think the sandwich is one of the best inventions EVER!

Now, you probably won't forget that story anytime soon and... did you notice how I "sandwiched" the facts into an entertaining story? (Sorry, couldn't help myself.)

Seasoned speakers take the time and energy to prepare their presentations. They have also learned that a well-told story will not only entertain, it will help build rapport with the audience and it will help the listeners remember the message. 

You may not be a professional speaker, and your speech might only be ten minutes long, but using stories will make your presentation memorable and more fun for us to listen to.

A Chiropractor can explain patient care while telling a story about a patient who no longer uses a cane after several adjustments.

An attorney can gain trust while telling a story about helping an elderly client write her will.

An accountant can convey her level of knowledge while telling a funny story about the client who thought IRS stood for Internal Registered Savings. 

Sandwich the facts between interesting, or even funny stories. You will not only entertain us, but you will help us remember why we want to give you referrals.

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