Some business people don't consider the Holidays a happy time. In fact, for some, it's the slowest time of the year.
This morning, after a referral group meeting, Matt said to me, "My wife brought it to my attention that this is the first December we've had in years where our calendar is full of jobs."
Matt has been with Gold Star Referral Clubs for about nine months. He went on the explain that in the tree trimming business, December can be a slow month. But since joining the business networking group, his work has been steady.
The meeting this morning was silly. It was a Christmas Breakfast and we even sang a silly song that one of the members wrote. We had visitors, we laughed and exchanged goodies like cookies and candy.
Toward the end of the meeting, when it's time to invite the visitors to come back, Another member, said something that stuck with me. We were talking about the cost of joining a business networking group, it can run anywhere from free up to about $400 a year.
The comment was that when you put it into perspective, one color ad could cost $400 or even a $1000 or more. And the life of the ad? Thirty days? Maybe. When does the return on your investment die?
What the member said was this. "Relationships are the ads that last."
Wow! Doesn't that say it all?
If you want to fill your calendar in December, find a great referral group and let those referral relationships fill your calendar.