Holiday Season is already here! You haven't even bought the turkey, yet Thanksgiving items, Christmas trees, ribbons, and wrapping paper are filling the center aisles at our local stores.
Some business people are not big fans of this early parading of holiday products – and I wanted to chime in, early on, to make a suggestion for us all:
I recommend we use this seasonal landscape as an effective reminder to keep our Focus on our businesses. If we do, then we’ll be the ones smiling when the holidays are over!
As a Gold Star Referral Club member, you’re working to build and manage
your own successful business, and to help your peers grow and enjoy their own
businesses by referring buyers or clients to them.
For all of us, our businesses need to stay profitable these last two months of 2016.
If you follow trends for small businesses during the holidays, you’ll see that
often small businesses suffer during these times.
·
One reason is that the buying public, people who
would normally be utilizing our services and products, begins directing their
thoughts and dollars toward making the holidays dazzling and exciting for their
friends and family.
o They
sometimes put off or cancel purchases
or services that don’t directly relate to this annual extravaganza.
o Sometimes
their budgets get so stretched that even
services and products they normally buy or ones that would relate to their
holiday plans have to be crossed off the list. It just happens.
·
And business owners, too, can get sidetracked.
o Bills
still come due during this season, even though we’d like to focus more on the
fun times. We can lose sight of the fact
that business must keep rolling, every day, in order to bring in the money
needed for regular expenses.
o We
can forget to refer a friend or
acquaintance to that relevant Gold Star member because we get caught up with
all the conversation about what we’re getting our grandchild for Christmas or
Hanukkah.
o As
we enter the holiday hype, we might subconsciously “take a break” from the referral priorities we normally carry out.
Perhaps, in our busyness, we just don’t take time to follow through even if it
occurs to us that what our acquaintance needs could be supplied by that Gold
Star member who sat next to us at the last meeting.
The Cost of
Forgetting to Focus on Our Business – and on Referring to Others’ Businesses
In the hustle and bustle of planning gatherings, shopping
for food and gifts and sending our cards, it’s
easy to get distracted from the business of … our business. We can stray
from the proven path of constant, intentional investing of our energy, time and
money into building this important part of our financial security. If this happens, lean and sad times can be
ahead when the holidays are over and we look for that harvest from referrals ourselves,
or watching other members face hard financial facts due to their lack of
referrals from us.
KEEP THE FOCUS PEOPLE!
As busy business people, let’s be determined to keep that necessary Focus on our
business, and on referring others to Gold Star members’ businesses this Holiday
Season. Having that intentionality and purpose for our community means that we
can produce sparks that will become blazing flames of success – and make us all
smile in the New Year of 2017!
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